I believe nowadays almost everyone is engaged in some type of media. I agree with Jenkins that new consumers are more “socially connected” (Jenkins, 2004,38). Personally, media consumes me and I am okay with it. Besides social media (Facebook, Twitter, Instagram) I find myself more of a consumer of new media rather than producer. I enjoy watching You Tube videos frequently. I visit webpages and blogs as well as read news articles online. When it comes to producing content I prefer to leave that up to others. It would be odd for me to post a video of myself, however I am so eager to post photos on Facebook. I enjoy new media and am an active consumer of it.
This weeks readings were quite interesting. I found some reoccurring themes, which I will explore with regards to new media. These were neoliberalism (new economy), globalization and media conglomerates. “People who own ideas have become more powerful than people who work machines and, in many cases, more powerful than people who own machines”-UK analyst John Howkins (Miller, 2004,59) . I think this quote is relevant and relates to the idea of producers/consumers as well as cultural creativity. In today’s society many “big shots” are owners of their own creations. These people also want to have full rights to this, rightfully so? Miller (2004) interestingly notes that the world’s cultural structures are dominated by nine corporations (Miller,2004,60). For one instance we think that there are all these creative minds producing new media and products globally, however are all categorized under these conglomerates. This is where Jenkins’ (2004) paradox comes in where new media technologies are expanding the range of delivery, however there is a large concentration of the ownership of media (Jenkins, 2004, 33). The media conglomerates are certainly connected with globalization. We live in a global world where everything is somewhat connected especially in media. However, how does one dismantle these conglomerates? Well we don’t. In the era of neoliberal policies, new media will remain with self-regulation. Yes, this may seem problematic. As a media consuming society we will lose the ability to have any true influence over the directions that our culture takes if we do not find ways to participate in active dialogue with media industries (Jenkins, 2004,42).In turn, we ought to be more socially constructive of these new medias.
With copyright laws and media restrictions, consumers might find it more difficult to express online. Perhaps these restrictions are good. However who will set these policies? If we leave this to big media corporations then all new media self-interests will prevail on a global scale. However, these copyright laws are essential for cultural creativity. As consumers of this media perhaps we should question authorities. However, with such a large space for new media this seems difficult.
Jenkins, H. (2004) The Cultural Logic of Media Convergence International Journal of Cultural Studies March 2004 7: 33-43
Miller, T. (2004) A view from a fossil. International Journal Of Cultural Studies, 7(1), 55-65.
Photo From: http://blog.clickhere.com/2012/content-first-device-second/new-media-environment/